This page is designed to give Sponsors of OWASP AppSec USA 2012 as much information as possible in order to make them successful at the conference. As always, if you have any questions about your sponsorship or want to discuss ideas to further customize your sponsorship experience, please contact Josh Sokol.
DOWNLOAD THE EXHIBITOR KIT FOR APPSEC USA 2012
Important Dates for Sponsors
- 9/7 – Booth selections for Diamond and Platinum Sponsors
- 9/14 – Booth assignments for Gold and Silver Sponsors
- 9/14 – Logo, Company Information, and Attendee Brochure Ad Due
- 10/22 or 10/23 – Attendee Pack Inserts due at Hyatt
- 10/25 – Conference Day 1
- 10/26 – Conference Day 2
Q1: Are there any options for us to increase our leads at the conference?
A1: We have a ton of options for you. We have options to attract more people to your booths, options to increase your companies branding, and we’ve even partnered with 1stSales to bring you the easiest and most customizable lead tracking system available.
Q2: When can we begin setting up our booths?
A2: We strongly suggest that exhibitors set up during the early booth set up period from 3 PM to 5 PM on Wednesday, October 24. If you are unable to set up during this time, you are welcome to come as early as 7 AM on Thursday, October 25.
Q3: When is the booth teardown period?
A3: The booth teardown period begins at 3 PM on Friday, October 26 with all booths completely disassembled by 5 PM. Event staff will be by to collect lead scanners between 3 and 3:30 PM to ensure that your leads are processed by the following day.
Q4: Where do I ship boxes to?
A4: Please address all boxes/packages as follows:
(Client Organization Name)
C/O Hyatt Regency Austin
208 Barton Springs Road
Austin, TX 78704
OWASP AppSec USA
(Box __ of __)
Due to limited storage, please do not send packages more than two (2) days prior to the event. Deliveries that arrive prior to this will be subject to a $50/day storage fee.
Q5: Are reduced rates available for our staff to stay at the venue?
A5: We have negotiated reduced rates with the Hyatt for the entire week of the conference. Click here to make a reservation.
Q6: How do we register our staff for the conference?
A6: Sponsors should receive e-mails containing special codes to register their free full conference and expo passes. To use your free passes, go to:
Use the “General Event Registration” admission item for the full conference passes and the “Sponsor Registration – Expo Only” admission item for the expo only pass. Additional expo only passes may be purchased at the rate of $195 simply by using the “Sponsor Registration – Expo Only” admission item with no discount code.
Q7: What are the hours that our booth needs to be staffed?
A7: Registration will begin at 8 AM on Thursday and the conference will begin at 9 AM. It’d probably be a good idea to have a booth presence at that time as attendees will likely be walking in past your booth. Conference ends at 5 PM on Thursday and the happy hour begins. It’s up to you guys if you want to staff your booth during the happy hour. On Friday, same deal with start times. We will be coming around to take scanners at 3 PM (if you choose to order one) in order to ship them out on time, but booths can stay up until 5 PM.
Q8: Are there times where booth traffic will be higher than others?
A8: There will be a short amount of time passing between each breakout session, but the bonus is that our booths are in the foyers in the paths of attendees as they move from one room to another. There is also a dedicated hour from 12-1 both days for lunch where we expect much higher traffic in the expo hall. We are providing an early lunch option from 11-12 so that our sponsors can grab lunch before the rush.
Q9: Are there discount codes available for us to register our prospects and customers for the event?
A9: Discount codes were sent in an e-mail to all sponsors for the event. The e-mail had the subject “OWASP AppSec USA 2012 Registration Information” and for most of our sponsors this e-mail was sent on 8/22 around 6:16 PM CDT. It includes codes for full conference passes, expo only passes, and a bonus 10% discount code that you are free to share with prospects, customers, etc.
Q10: What facilities can we expect to have at our booth?
A10: All booths include a six foot table, two chairs, and power. Any requests for customization of your booth space should be directed to Josh Sokol and may be subject to additional fees.
Q11: What size is our booth space at the venue?
A11: Because of the layout of this years venue, we were forced to choose between having a dedicated expo hall with standard booth sizes and trying to get creative on ways to drive attendees to it or putting our booths in the foyers outside of the sessions and not being able to have any sort of standard booth size. We opted for the latter figuring that our sponsors would rather have the traffic from all of the attendees moving around between sessions. Because of this, we are unable to approximate your booth size. Every sponsor is guaranteed at least a 6 ft table and two chairs. If you would like to forgo these items and place an up to 6 ft backdrop in it’s place, please let us know and we will make the arrangements for this.